Roca launches #NOWALKING4WATER Campaign; Creates experience of a Village Road on World Water Day!

·         Donates 'Well’ to Mamilapalli district, Andhra Pradesh
·         321 participants experienced rural struggle to source water for daily living
·         An eye opener for the urban population to save precious water

Gurgaon, 23rd March, 2016: On the occasion of 24th World Water Day, the ‘We Are Water Foundation’, an initiative of Rocalaunched a global awareness action- #NOWALKING4WATER. Supporting the global campaign, Roca brought#NOWALKING4WATER campaign to India that highlighted the importance of water for both- Urban and Rural India. As part of the campaign, a two days awareness drive was organized in the heart of the city- DLF Cyber Hub, Gurgaon that concluded today. Through this initiative, Roca sensitized masses about the life challenges of villagers for collecting water to meet their daily necessities and collectively pledged along with participants for #NOWALKING4WATER. On this occasion, Roca announced donation of a ‘Well’ to Garimakullapali B. village (District: Mamilapalli), Andhra Pradesh that will make water accessible tomore than 190 families.

During the two (2) days activity, the brand organized an interesting and engaging simulation exercise for urban populace. Roca promoted the activation through mass media inviting participation. The activity involved participants carrying heavy pot filled with water across a broken bridge, thereby passing the experience of the villagers’ life and efforts that are put into for fetching water. This creative experiential engagement led to 321 participants pledging #NOWALKING4WATER to support the cause on completing the walk and further appreciate the precious water availability in the city.

Commenting on the initiative, Pau Abelló Pellicer, MD, Roca Bathroom Products Pvt Ltd. said, “Right to access clean water is every human’s right. Supporting ‘We Are Water Foundation’ global campaign #NOWALKING4WATER, we have endeavored to throw light on the importance of water in India too. We are thrilled with the response we received from urban participants in India. At Roca, we pledged for #NOWALKING4WATER and donating a ‘Well’ in Andhra Pradesh is a first step in this direction.”

ROCA’s ethos are perfectly captured in its brand essence: trust, innovation, practicality, value offerings and contemporaneity and is well aware of the importance of conserving and improving the surroundings by thinking today on how it wants to design your cleaner and better tomorrow.
About We Are Water Foundation

The We Are Water Foundation has two key goals. The first is to promote awareness and encourage debate among the public and organisations on the need to create a new culture for water, to enable the equitable development and sustainable management of the world's water resources. The second is to carry out a whole host of actions to counter the negative effects of the lack of adequate water resources. The foundation's fields of activity include involvement in infrastructure, education, health and research, concentrated in the world's most deprived areas.

About Roca India
Roca, a Spanish fully family Owned Group, has been a global frontrunner in the bathroom space for almost 100 years with a focus on Design, Innovation, Sustainability and Wellbeing. With a presence in over 135 countries and 74 production plants spread across five continents, Roca is the ultimate worldwide benchmark reference for the creation of bathroom products. In India, Roca consolidated its position by joining hands with Parryware in 2006. With a solid distribution network in place, Roca India has a Pan India retail presence. Backed by a strong and rich pedigree, Roca India is poised to continue its revolutionary and leading presence in the country. For more information -

·         Time spent gathering water around the World translates to $24 billion in lost economic benefits each year.
·         Today, almost half of the World’s workers- 1.5 billion people-work in water related sectors and nearly all jobs depends on water.
·         663 million people lack improved drinking water resources
·         2.6 billion people have gained access to an improved drinking water source since 1990