Popley Group, which has been an Ambassador of luxury and lifestyle in India & Middle East has launched the new TAG Heuer Shop In Shop at Popley & Sons, Bandra.

At the occasion, TAG Heuer showcased the new collection of TAG Heuer timepieces. One of the most notable timepieces was the HEUER CARRERA MIKROGRAPH: with an accuracy of 1/100th Second Chronograph, with a mechanical movement, 62 jewels and 396 components, it is a real masterpiece of "Haute Horlogerie Suisse". Available in a rose gold limited edition of 150 timepieces globally, the new HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph is exclusively available at Popley & Sons Bandra Outlet. In addition to the special timepiece, TAG Heuer also showcased the entire collection namely Carrera, Aquaracer Link, Formula 1and Monaco.

The guests were seen enjoying cocktails and canapés while experiencing the specially created Watch Clinic for the occasion, The guests got a chance to learn about repairing, maintaining and attaining complete knowledge on the functioning and utility of the luxurious timepieces.

Mr. Rajiv Popley, Director Popley & Sons says “We at Popley’s are glad to be a part of the TAG Heuer brand. TAG Heuer collection has always been consistent in alluring designs and has maintained a quintessential standard, and this one of it’ kind masterpiece that is being displayed at Popley Store, is an constant endeavor to ensure that we consistently offer our customers an exclusivity whenever they walk into the store.

MR. FRANCK DARDENNE - GENERAL MANAGER, TAG Heuer, says, “We are extremely happy to launch this 'Shop in Shop' with Popleys. This is our second store in Mumbai with Mr. Rajiv Popley and we look forward to offering the best of TAG Heuer collections at one of the prime locations in Mumbai.“

About Popley & Sons:

Founded in 1927 by Kewalram Ghanshamdas Popley, the Popley Group has been the Ambassador of luxury lifestyle in India & the Middle East for over 85 years. Maintaining its heritage of a family owned operation, the Group has none the less evolved in to one of the leading forces in the luxury business. Today, with a portfolio of several luxury brands, a presence across nations, the Popley Group represents some of the finest international brands & Jewellery in the region.

The Popley Group specializes in the retail, distribution and marketing of Fine Jewellery & Luxury Brands within the sectors of Watches, Accessories, Luxury Communications, Writing Instruments and Gifts. Popleys has encompassed trusted relationships with prestigious houses such as Swatch Group.

About TAG Heuer

TAG HEUER — Since 1860 — Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. TAG Heuer is the world leader in high precision luxury chronographs with an unequalled mechanical accuracy of 1/10th, 1/100th, 1/1000th and even 5/10,000th of a second. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the world’s most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d’Or». From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race today--for which it has developed instruments with a precision of 1/10,000th of a second--TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige. This ambition is reflected in its partnerships with F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, with Audi Sport in the Le Mans 24 Hours and endurance races, and with the Automobile Club of Monaco for the prestigious Monaco Grand Prix. TAG Heuer is also a partner of Oracle Racing, the 34th America’s Cup defender and winner of the America’s Cup World Series 2012-2013. More than ever, the brand epitomizes prestige and performance through active and socially responsible partnerships with actress Cameron Diaz, actors Leonardo DiCaprio, Shah Rukh Khan and Chen DaoMing, and WTA tennis champion Maria Sharapova. Today, TAG Heuer develops and manufactures its own movement, the Calibre 1887, a chronograph with an oscillating pinion invented by Heuer in 1887. It also produces the Monaco V4, a movement driven by belts, the Carrera Mikrograph, accurate to 1/100th of a second, and the Carrera MikrotourbillonS, a stunning double tourbillon on a 50Hz movement developed on the Mikrograph platform. This exceptional level of watchmaking excellence has earned the company membership in the most exclusive circle of the Swiss watchmaking elite, the Fondation de la Haute Horlogerie (FHH).