by Madhu Singh
Wattens, Innsbruck, Vienna, New Delhi – January 30, 2017. Starting at the end of March 2017, Swarovski Kristallwelten (Swarovski Crystal Worlds) will present exclusive displays by the famous Indian designer Manish Arora, in its three locations in Wattens, Innsbruck, and Vienna. At the beginning of spring, his colorful creations will sparkle brilliantly on the stages and in the display windows at Vienna’s Kärntner Straße, in the Old Town of Innsbruck, and at Swarovski Crystal Worlds in Wattens, with a glorious optimism, in a perfect expression of the motto “Life is Beautiful.”
This is not the first time that Swarovski has successfully collaborated with the renowned Indian fashion designer. Carla Rumler, Cultural Director Swarovski: “As part of one of our exclusive designer collections, back in 2004, we worked with Manish Arora to develop innovative heart-shaped crystal components for an opulent jewelry collection – even before his debut at the London Fashion Week in 2005. We are proud to have proved once again Swarovski’s knack for finding emerging design talents. The exhibition ‘Life is Beautiful’ for Swarovski Crystal Worlds is certainly the crowning glory of our longstanding and successful cooperation.”

The kick off event event was organised by the Austrian National Tourist Office on behalf of Swarovski Crystal Worlds. Esteemed members of the travel fraternity met up with Manish Arora and the top management of the crystal Worlds in a fairy tale setting at the Austrian Ambassador's residence.