Casio India celebrates The New Alpha Woman with Sheen’s #ShineOn campaign

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by Samiksha
New Delhi: Casio India, has announced the first ever campaign for its Sheen range of watches. Titled #ShineOn, the new brand communication shifts the limelight to young women achievers who have managed to carve a niche for themselves in different arenas.
The campaign brings together Brand Ambassador Jacqueline Fernandes, and women stalwarts who have shattered ceilings in their own space- like actress Sayani Gupta, chef Anahita Dhondy, content creators Kritika Khurana, Santoshi Shetty and Shibani Bedi. The campaign is a salute to all these women and their self-assurance stemming from a playful feminine spirit and sophisticated functional beauty.
Sheen remains one of the most loved watch brands for all age groups. The watches are designed in a rose-gold, dual tone, leather strap and stainless-steel outlook. The campaign has been conceptualised keeping in mind the elegance radiated by the watches, which are as delicate as Swarovski and tough as steel. The communication has been targeted towards bringing out the shine and glam of endeavouring women who are realistic yet have panache. She does not only confine herself to work but also believes in letting her hair down and freewheeling.
Speaking on the occasion, Mr. Kulbhushan Seth, Vice-President, Casio India elaborated, “Over the years, Sheen has been the preferred watch brand for women who are ambitious yet manage to #ShineOn every day. The new brand campaign is a well-explained personification of these women, and it gives us immense pleasure to be talking to these alpha women who exude the same shine as a Sheen watch.”
The campaign has been further amplified through a social media contest where narrators of their favourite #ShineOn moments will be receiving their favourite Sheen watch.
About Casio India: Casio India Co. Pvt. Ltd.(CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.
Casio India's range of products include sales and marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks and EMI (Electronic Musical Instruments). The company has also established service centres across the country to provide after-sales-services. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world's most recognized brands due to its vast product range.

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