Siddhi Vinayak Logistic Ltd
Siddhi Vinayak Logistic Ltd. Launches
“Driver’s Day” Campaign
Ø India’s first CSR initiative in appreciation of drivers, the backbone of logistics industry to celebrated on 17th September every year
Ø Karisma Kapoor and Industry veterans grace the occasion to support the noble cause
23rd August 2013 Mumbai, INDIA: Siddhi Vinayak Logistic Ltd., one of the fastest growing specialist road transportation and logistics company in India, today announced the launch of “Driver’s Day” Campaign, a one of its kind CSR initiative in appreciation of truck drivers, who are the backbone of road logistics industry. Actress, Karisma Kapoor and Industry veterans graced the occasion in support of the noble cause.
Ankita Baid, President Commercial SVLL , Deepak Baid, Director SVLL, with Bollywood Actress, Karisma Kapoor revealing the
logo of Driver’s Day.
As part of its CSR initiative, the company will celebrate 17th September as “Driver’s Day” in India year-on-year to recognize and celebrate the hard work and contribution of these drivers towards the growth of the logistics sector in India and their role in nation-building.
Commenting on the occasion, Mr. RC Baid, Chairman & Chief Mentor, Siddhi Vinayak Logistics Ltd. said, “Logistics sector is the backbone of the Indian economy and drivers play a pivotal role in shaping the future of this industry. SVLL is one of the largest fleet owners in the country, owning a fleet of over 5975 commercial vehicles. Ever since I have ventured into the transportation business, I have been very concerned about the situation of Indian drivers who face a serious challenge as the infrastructure, security and support provided for drivers in India is close to non-existent. There is pressing need to orient these drivers, accord them the security, dignity and respect they truly deserve for their relentless day-to-day struggle and contribution towards economic development of the country. Through this unique initiative, we would like to encourage their spirit and acknowledge their contribution to our society.”
“I would like to take this opportunity to applaud and thank all the drivers in India who are working in difficult conditions, through odd-hours, away from family and friends, just to keep our lives going smoothly. I am pleased to be here to launch the ‘Driver’s Day’ Campaign and I am looking forward to the special day and the celebrations planned by Siddhi Vinayak Logistic for the drivers.” said, Ms. Karisma Kapoor, the special guest at the campaign launch event.
As part of the “Driver’s Day” Campaign, several pre-event activation, publicity and promotions will be undertaken to create noise and awareness about this cause and initiative. One of the most vital activities will be road safety training given to all the drivers. On 17th September 2013, various initiatives like – health camps, education for their children, gift distribution, special food arrangements and many such driver engagement activities will be undertaken across the country to encourage and support drivers. Going forward, every year, this day will be made special for all the drivers in the country.
“In line with our commitment to honour and create respectable livelihood for drivers, we launched the ‘Chalak se Malak’ CSR initiative last year to ensure professionalism amongst the drivers and to give them a social status by allowing them access to own the trucks they drive. The ‘Driver’s Day’ campaign is an extension of our support to the drivers in the country, who are the foundation of the logistics industry. We would like to take this opportunity to thank all the industry veterans who have come in support of this cause and made themselves available at this launch event” said, Mr. Deepak Baid, Director, Siddhi Vinayak Logistic Ltd.
This event would not have been a success without the support and guidance of partners like KRK Foundation, Southern Gujarat Chamber of Commerce and Industries, CV Magazine and All India Motor Transport Congress.
About Siddhi Vinayak Logistics Limited:
Siddhi Vinayak Logistics Limited, ISO 9001:2008 certified company, with a turnover of over Rs.1400 crores, speedy growth of 80% per annum, is India’s one of the most rapidly growing company in the road transportation sector. By building up an expansive network with companies in around every state in India, SVLL gains a unique advantage as it draws its strength from enormous infrastructure, operational expertise and strong financial base. SVLL has 103 branch offices all over India with its registered office in Surat and Corporate office in Navi Mumbai. With the largest fleet size of 5975 vehicles in India, currently SVLL has 250 loading points in the states of Gujarat, Maharashtra, Rajasthan, Karnataka, Uttarakhand and Himachal Pradesh providing a comprehensive network and easy access. SVLL is also in the business of manufacturing trailers with our own in house maintenance unit which gives us an edge over our competitors.