India Today launches Prevention Magazine’s 7th Anniversary Issue
HEALTH
India Today launches Prevention Magazine’s
7th
Anniversary Issue
With the outspoken and spirited Manisha Koirala
on the April, 2014 cover
Mumbai: “I have learnt to love life more. Cancer
taught me this. You don’t have to get cancer to start valuing life, that’s why
I tell my story.” These words by Bollywood star Manisha Koirala resounded in
the auditorium at the launch of the 7th anniversary special issue of
Prevention,
India’s number 1 health magazine. The event was held today at Novotel Juhu,
Mumbai.
A healthy,
happy Koirala who graces the 7th Anniversary cover of Prevention
this April, was speaking at the event held to unveil this special issue of a
magazine that has earned the moniker of being the health Bible of India. In her
first formal and glamorous appearance on a magazine cover exactly one year
after she beat back ovarian cancer, Koirala tells her story earnestly,
instantly making a connect with the reader.
“Cancer is shrouded in mystery, so
people are afraid of sharing their stories. Even our films portray it that way,
but I want to tell people that you can beat back cancer,” she told the
audience, going on to add that her struggle has given her perspective and
passion. “Now I value my time much more and try to do things that are true to
my spirit and soul,” she added. She now plans to become a crusader for cancer
awareness, is working towards setting up an NGO which works for cancer prevention
and is also penning a book on how she conquered the fear and fatigue of the
disease. Koirala was diagnosed with ovarian cancer in late 2012, a type of
cancer that is difficult to diagnose and may often be diagnosed late as it does
not have typical symptoms.
The event
hosted an engaging discussion on Cancer Awareness, moderated by Sanghamitra Chakraborty, Editorial Director of Prevention and Women’s Health
magazines, and also attended by Dr Raj Kerkar, Prof &
Head, Dept of Gynaecological Oncology, Tata Memorial Hospital, Mumbai. The doc spoke
about the need for greater awareness, how to recognise signs and symptoms, the
need to conduct annual preventive check-ups and stay tuned in to one’s body to
ensure you pick up signs and symptoms early. Both Koirala and Dr Kerkar
highlighted the importance of clean foods and regular exercise to stay healthy
and happy. They also spoke about the need to slow down and engage in activities
that help us beat stress.
By the end
of the session, everyone agreed on what has been the Prevention tagline— “Take
Charge of your Health”. The time is now.
About Prevention:
Prevention, the health magazine from
the India Today group is an authoritative voice that inspires Indian women and
their families to live life fully and stay healthy. Prevention educates with
data from leading experts; navigates by selecting what’s relevant; motivates,
reminding readers that small changes mean big, life-changing results. The
magazine is at the centre of a smart
generational
conversation among millions of informed,
active women who are committed to health as a lifestyle—an influential community who believe that
strength, energy, confidence and happiness are fundamental to living well. Now
in its 7th year, the magazine has earned the reputation of being a
friendly, informative and credible health resource for scores of families
across the country.
About Rodale Inc.:
Rodale, Inc., is an American publisher of health and wellness
magazines, books, and digital properties. Rodale publishes some of the most
well-known health and wellness lifestyle magazines, including Men's Health
and Prevention. It is also one of the largest independent book
publishers in the United States.
About the India Today Group:
The India Today Group is India’s leading, diversified media group with
interests in magazine, newspaper, television, radio, Internet and book
publishing. The group boasts India’s largest magazine distribution network as
well as India’s largest subscription database backed by India’s most widely
watched 24-hour news channel. The India Today Group has successful licensing
partnerships to publish other leading global media brands such as Reader’s
Digest, Prevention, Cosmopolitan, Golf Digest, Men’s Health, Good Housekeeping,
Harper’s Bazaar and Harper’s Bazaar Bride. In addition, the Group also
represents Time and Fortune magazines.
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