FINANCE TODAY

by Samiksha   #ParcosBeautyInfluencerAwards   Special awardees - Yami Gautam - ‘Beauty Change Maker of the Year’ & Alaya Furniturewalla – ‘Gen Z Beauty Icon of the Year’ Graced by Shibani Dandekar- Akhtar and Sophie Choudry, the event witnessed the presence of over 80 nominees, jury members, celebrities, and influencers from the world of beauty, luxury and fashion in India. • Announced a first-of-its-kind annual property – an influencer award ceremony that gratified 22 influencers for excellence across 4 lead categories. • Overwhelming response with 700+ entries from beauty influencers across the country. • Over 10,000 people voted from across the country. • A stellar jury led by Narendra Kumar, Jatin Kampani, Clint Fernandes, Dr. Harshna Bijlani, Anees Muss, Kamna Malik, conducted a 3 stage evaluation process that included 1st shortlist, an independent analysis and finally consumer voting with advisory & audit firm - Ernst & Young. • Winners are being inducted into the Par

by Shrutee K  Promotional activities of these products seen on Instagram, Whatsapp,Facebook, TikTok, Twitter E-cigarettes/HTP/ENDS products are available via paan shops & online retailers despite being banned India, 2 nd  March 2022:    Youth across the country are reporting limited use of electronic nicotine delivery systems (ENDS) and heated tobacco products (HTN) since their ban in 2019   in India.  But they have noticed promotional activities for these products on Instagram, Whatsapp, Facebook, TikTok and Twitter. These findings were revealed by a national survey conducted in February 2022 by Campaign for Tobacco-Free Kids in collaboration with Chair on Consumer Law and Practice, National Law School India University to  assess use, accessibility, and marketing exposure for E-Cigarette, Heated Tobacco products (HTN) and other Electronic Nicotine Delivery Systems (ENDS) after these were banned in India September 2019. A total of 4,049 young adults in the age group of 18-35 were e

“The Indian MSMEs sector contributes about 29% towards the GDP through its national and international trade ” by Shrutee K/DNS As the much feared COVID pandemic is losing its toll, the world economy is experiencing a rebirth. With India at the cusp of a digital edge, Industry 4.0 has built in-roads across sectors, accelerating the process of digitization by at least a decade. Even as the pandemic caused unprecedented disruptions across businesses and supply chains, the Micro, Small, and Medium Enterprises (MSME) sector was the worst hit. Contributing to about 29% of the country’s GDP and referred to as the country’s growth accelerator, the MSME sector is now embracing digital transformation persuaded by the rise of the internet economy and a host of new-age start-ups. Several tech-led companies & Business Accounting firms have also joined the movement to deliver creative solutions to MSMEs. Also, the government’s recent efforts have been beneficial in re-establishing its footing. I