Godrej Enterprises Group Launches Refreshed Brand Identity
by Samiksha Design-led Innovation to meet the Aspirations of Modern India Mumbai, 2024: The Godrej Enterprises Group (GEG), a leading diversified engineering and design-led conglomerate, unveiled a refreshed brand identity aimed at unlocking new worlds for customers and other stakeholders. The new visual identity honours GEG’s rich legacy while embodying its commitment to actively participate in the building of a Viksit Bharat by 2047 through design led innovation, enhancing consumer experience and shaping preferences for sustainable choices. “The key to our sustained growth has been our ability to always remain relevant to India’s development needs and the brand refresh reflects our quest to continually reinvent ourselves. Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspir...