India’s New Diamond Rule: Only a Natural Diamond Can Be Called a Diamond
by Bhavna S.J ~ The Bureau of Indian Standards introduces a clear terminology framework to protect consumers and bring transparency to every diamond purchase across India ~ Mumbai, January 2026 - The Indian gem and jewellery industry has long faced challenges due to the use of multiple, inconsistent, and often confusing terms to describe diamonds and their alternatives—particularly across digital and e-commerce platforms. In the absence of a single, formal standard, consumers have often been left uncertain about what they are buying. The Natural Diamond Council (NDC) welcomes the adoption of IS 19469:2025 by the Bureau of Indian Standards (BIS), a modified adoption of ISO 18323:2015 – Jewellery: Consumer Confidence in the Diamond Industry. The new standard establishes a clear and enforceable framework for diamond terminology, drawing a firm distinction between natural diamonds and laboratory-grown diamonds. This move strengthens consumer protection and supports greater transparen...