ANCHOR ELECTRICALS SETS UP

ANCHOR ELECTRICALS SETS UP ITS EXCLUSIVE PANASONIC LED LIGHTINGEXPERIENCE CENTRE IN INDIA

        Focus on residential LED lighting and fixtures with exclusive lighting plan services for residential set-ups

December 2^nd, Mumbai: Continuing with its focus on providing the best of innovation and technology, India’s leading electrical solutions manufacturer - Anchor Electricals Pvt. Ltd (A Panasonic Group Company), opened its first state-of-the-art LED lighting showroom in Mumbai. This showroom gives consumers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts and functions. Present on the occasion were, Mr. Makoto Kitano, Director of Lighting Business Division and Vice President of Eco Solutions Company, Mr. Manabu Takeda, Senior Councilor - Residential Lighting Business, Mr. Kiyoshi Otaki, Managing Director, Anchor Electricals Pvt. Ltd, Mr. Takaki Oguri, Joint Managing Director, Sales & Marketing, Anchor Electricals Pvt. Ltd, and Mr. Ashok Gangar, Vice President Sales, Anchor Electricals Pvt. Ltd.

With an in-house simulation room, customers will be able to view the lighting effects of various kinds of lighting fixtures and installation options in different settings. The showroom brings alive, ample possibilities of LED lighting and helps customers understand how the integrated lighting solution works in a given home environment. It will also have a comprehensive range of lighting solutions for the entire home. The 47 new models that will be available at the showroom include Large Ceiling Light, Compact Ceiling Light, Chandelling (chandelier-like decorative ceiling light), Down-light, Line Light and Wall bracket models.

Speaking on the launch, Mr. Makoto Kitano, Director of Lighting Business Division and Vice President of Eco Solutions Company said, “Driven by our commitment to the Indian consumer and the local market, this new LED lighting experience centre will help us serve our customers better with our best-in-the-class products. It will encompass our overall approach to impeccable quality assurance, demonstrating the importance of stylish, carefully-crafted lighting in the daily lives of our consumers.” He further added, “Anchor contributes significantly to Panasonic overall turnover and we are hoping to drive increment in the market share from this segment in the coming years.”

Mr. Kiyoshi Otaki, Managing Director, Anchor Electricals Pvt. Ltd said “Anchor is looking at opening more such LED lighting experience centres across major cities in India to strengthen its partnership with interior designers, architects, and lighting professionals. We hope that the expansion of this new lighting business will also generate synergy effects with Anchor’s largest business, wiring devices.

Commenting on the launch, Mr. Manabu Takeda, Senior Councilor, Residential Lighting Business, Panasonic Corporation said, “Our aim is to bridge the awareness and experience gap that exists in the minds of lighting experts and users. We wish to apply the lighting business experience developed in Japan, for India as well by introducing high-quality LED lighting products that are safe and reliable. With environmental deterioration and energy shortages becoming more and more serious with each passing day, energy-saving has become a part of the global development trend.”

The company has also introduced a service for offering lighting plans for residential spaces. Keeping in line with the fact that Panasonic offers over 200 thousand residential lighting plans annually in Japan, this service will also be utilized in India to create lighting designs tailored to individual clients, working with their interior design requirements when constructing a new house or renovating their current residence. Lighting consultants can select suitable lighting fixtures and suggest lighting layouts that can be incorporated into architectural drawings of the home. This service targets home owners as well as interior designers and architects active in housing design. It is a service that promotes sophisticated lighting environments and the products are specifically designed for residential, hospitality, and architectural purposes.

India is one of the most important and strategic markets for Panasonic globally. Having set a base in the consumer electronic business, the company now has a renewed focus on the B2B and B2G business aiming to secure 8 percent revenue from its enterprise business. Panasonic lighting is the world's third largest lighting company with global sales reaching to 3 billion USD, with LED lighting sales accounting for approximately 1 billion USD. As India grapples with challenges related to energy deficiency, LED lighting technology would be highly effective in saving energy and reducing pollution. For example, a Panasonic 5.5W LED down light source consumes less than 2.5 times of power than that of a 14W CFL lamp light source and has over 6.5 times longer life. (LED downlight’s life of light source stands at 40,000 hours compared to CFL lamp light source life at 6,000 hours).