ParivarTea Canvas Initiative gives a Launchpad to aspiring singers across India
Mumbai, October 21st, 2015 :Parivar Tea Canvas is a contemporary and innovative platform to find the most unique, distinctive and talented singers from across the country and the globalIndian Community. This initiative plans to help find internationalcaliber talent and showcase it on the world stage. Sapat’s Parivar Tea launched the ‘Parivar Tea Canvas’ intandem with Flying Carpet Productions, a celebrated music production housebased in Mumbai, on 21st October 2015 at Norshir TalatiAuditorium, Rachana Sansad, Prabhadevi.
Aspirants from all over Indiacan send in their audio / video recording links to www.parivarteacanvas.com from22nd October 2015 onwards. Seven to ten best entries will beselected internally by a panel of experts under the supervision of Mr. AshishManchanda, founder, Flying Carpet Productions. Selected participants would be featuredin a series of 30 music videos in Hindi and Marathi which will be shot byeminent international video director Blake Farber, who has worked with artistslikes of Beyoncé and many more. The songs would be composed, stylized andproduced in a contemporary fashion and would be released on the Parivar TeaCanvas website and YouTube. This initiative will give these talented youngsingers and artists a great debut and help create the modern sound in Hindi andMarathi pop music.
Parivar Tea and Sapat Group have always believed in helping thecommunity. Parivar Tea Canvas is an ideal opportunity for thebudding talented singer, an international stage to showcase their singingskills.
“We are connecting to young India, confident India with talentthat equals the best in the world. With this unique Parivar Tea Canvas Show wewant to provide an international level platform to the best of oursingers. Parivar Tea Canvas would be a trend setter for music industry.We are extremely happy about our collaboration with Flying Carpet Productionssince they are also trendsetters in the music stream", stated Dr.Nikhil Joshi; Sapat Group Managing Director.
“India, with such diverse culture andversatility, has a wealth of artistic talent ready to be exposed to the world.Through Parivar Tea Canvas, we intend to unveil this hidden potential. We are lookingforward to a lot of entries from a lot of young talented singers and what we’relooking for is uniqueness, distinctiveness and originality. We want to findvoices that will captivate people all across the world even if people don’tunderstand the language they’ll be sung in. Parivar Tea Canvas is a great entityto be associated with; the Sapat Group has a lot of history and brand value,and we are very excited about the project”, said Mr. Ashish Manchanda, founder ofFlying Carpet Productions.
About Parivar Tea
ParivarTea is owned by Sapat group who have been in existence for over a century.Parivar Tea, with Parivar Tea Canvas wants to connect to young India andemotionally bond with every family in the nation.
SapatGroup of Companies is an Indian conglomerate. It was founded in 1897 by the Late R.H Joshi, when India was underBritish rule and at a time when Indian-owned companies were a fairly rarephenomenon. The company initially entered the pharmaceuticals business with thelaunch of the Sapat Lotion. Sapat Lotion is one of the oldest pharma brands inIndia. Subsequently, the group entered the tea business with the first Sapattea outlet in Nashik. Now, the teabrands Sapat Tea and Parivar Tea are household names in Maharashtra with over400 million cups of Sapat tea products being savored every month.
About Flying CarpetProductions
FlyingCarpet Productions (FCP) was founded by Ashish Manchanda in 1999 to offer thefinest services in audio & music productions. Since its inception, FCP hasbeen a part of some of the finest projects in India and the U.S viz Coke Studio, MTV Unplugged amongstothers. FCP now provides 360 degree solutions towards audio, music,video and on-ground productions. They have been a significant part ofsuccessful soundtracks of leading movies viz Dev D, Bhaag Milkha Bhaag,independent albums of artists like Ranjit Barot, Raghu Dixit and now curating& producing their own artists viz GIMA award winner Mihir Joshi & Alifunder the newly formed independent record label and talent management company.
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