Luxury Brand Artize Launches-Tiaara
Designed by the renowned international designer Michael Foley
Mumbai,24th June 2016 : Jaquar Group, the
leader in bath fittings category is transforming the industry and rapidly
growing with its multi-diversified bathing solutions has launched an exquisite
designer product Tiaara under its luxury brand Artize. The
concept of Tiaara is designed by renowned international
designer Michael Foley.
The
Tiaara in design resembles an extravagance jewelry with echoing ovals of
abstracting functionality into a simple act of elevating conventional usage
into an exquisite experience. Tiaara faucet brings a sense of
mystique in bath fittings, and is built to provide uniqueness in usage
experience. The concentric rings originate from the play of echoing ripples of
water and the inner ring swings to give access to running water that seamlessly
stops without spilling a drop when swung back. From the quality of materials
used, to the manufacturing process, or the attention to detail, Tiaara unearth
all the expectations that one can have from a basin mixer. The solid brass body
ensures the durability of the faucet; the ceramic cartridge creates a smooth,
regulated water flow.
Tiaara
is launched under brand Artize luxury bath brand from Jaquar
Group that believes in providing bathing solutions that are absolutely
magnificent, where design, technology and talent combine to deliver a
masterpiece. The products under brand Artize are crafted for luxurious
bath spaces and they are amongst the world’s most exclusive collection in bath
interiors.
Commenting
on the launch, Mr. Rajesh Mehra, Promoter and Director, Jaquar Group said,
“Through our luxury brand Artize, we craft products that are unique, exquisite
and can redefine the concept of luxury bath spaces across globe. Tiaara is
aimed to provide the luxury segment, a synthesis of true craftsmanship - a
combination of expert detailing, form and technology which an evolved customer
is always looking for and those who aspires their bath spaces to bath suits –
connoisseurs of fine living style.”
Mr. Michael Foley,
Foley Designs commented that “Artize Tiaara has been created for patrons
who seek to engage with water in exciting new ways that can energize their
lives even in bathroom. This unique and novel product delivers flawless
functionality with a unique sense of mystique that will stay with everyone who
sees it or uses it. Artize Tiaara is also much more than a just a breathtaking
form of a faucet”
Artize Tiaara has
recently been launched and has brought about an elevation in the consumer
perception of what an Indian brand 'Artize' is capable of. Artize competes with
several European and Japanese premium brands and thus required a fundamental
design difference to bring about impactful change. Tiaara has features like-
•
Solid brass body for durability
•
Ceramic cartridge for smooth, regulated water flow
•
Plated with >13 microns of Nickel and >0.4 microns of Chrome, mirror
polished
•Ultra
smooth operation/movement
Availability
– Available at all major Jaquar stores across India. Price
- on request.
Website-http://www.artize.com/
About Jaquar Group:
Jaquar
group was built on the platform of highest quality standards, aesthetics and
with the intent of providing world class products. Conceived way back in 1960,
Jaquar group is an undisputed market leader in the organized bath fittings
category and is one of the fastest growing bath brands in the world with
presence in 30+ countries across Europe, Middle East, Asia- Pacific and Africa.
Today it caters to various socio-economic segments with brands such as Artize
in the Luxury category, Jaquar in the Premium & Essco in the value
segments. The Group is a rapidly growing multi-diversified bathing solutions
brand with a turnover of more than Rs.2350 crores. For more information -https://jaquar.com/products/
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