Skechers India launches “Skechers D’Lites” with Jacqueline Fernandez

-

by Rupali Kahar

Mumbai, January 2019: Skechers, An American performance and lifestyle footwear brand announces a new range of sneakers “Skechers D’Lites” in India. The announcement was made in the presence of Bollywood celebrity and fashionista Jacqueline Fernandez, who sets the temperature rising with her stylish looks, sizzling aura and her performances on the silver screen. Jacqueline’s arrival at the store was striking, as she came out of a life size shoe box, followed by a flash mob performance.
The launch of the D’Lites range showcases a wide range of chunky, colourful sneaker options with the brand logo in the midsole which is unseen before and adds a signature element to the shoes. Skechers D’Lites will reiterate the 90s trend of chunky sneaker design.

Speaking about the D’lites launch, Mr. Rahul Vira, CEO, Skechers, South Asia Pvt. Ltd. said “With the launch of Skechers D’lites we are making sure that the 90’s trends are never getting old but only moving back into style. The shoe range includes designs from the late 90s era style, inspired by a new wave of colourful, chunky, footwear options. With the entry of this segment in the Indian market, Skechers D’lites have rightfully made a place for itself in conversations about chunky sneakers.
Skechers has always been synonymous with style and comfort wear and this range has now taken style several notches higher. Making this announcement in the presence of Jacqueline Fernandez makes it even more special.”
Commenting on the D’Lites range, Bollywood star Jacqueline said, “I have always loved the late 90s era when it comes to fashion, specially the dad hats, jeans and the chunky sneakers have always been my favourite. I am extremely delighted to be a part of launch of the D’Lites range. Being in the showbiz, I love being up-to-date and my interest lies in casual, trendy and comfortable style of footwear they offer, making Skechers my go-to brand for my #OOTD making it more stylish, and enjoyable.”

As a brand, Skechers stands for a combination of innovation, style and technology and gives people the comfort & the chance to stay on par with all the current trends. Apart from offering ideal footwear for all facets of life, Skechers has launched a wide range of apparels & Accessories.
About Skechers:Skechers India, designs, develops and markets a diverse range of performance and lifestyle footwear for men, women and children and now stretching head to toe with their latest addition of apparels and accessories. Skechers Performance is available in India and over 160 countries and territories worldwide via department and specialty stores with more than 2,305 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America.

Comments

Post a Comment

Popular posts from this blog

Are ‘Unseen Forces’ Really Driving Political Vendetta Against Darwin Platform Chief Ajay Harinath Singh?

-
Image
by samikha   Mumbai, May, 2024: The scion of Lord Shri Ram's lineage, Darwin Platform Group of Companies (DGPC) Founder and Chairman Ajay Harinath Singh has found himself targeted by unseen forces with vested interests. Retaliating to these ‘unseen forces’ the Darwin Platform Chief emphasized that life threats and malicious campaigns, resulting from political vendetta make him more determined to fight the battle and expose them.  The whispers of a conspiracy began years ago, fueled by jealousy and fear of his growing influence in the 2000s. Coming from a Royal family of Sultanpur (Uttar Pradesh), his popularity in the state and Maharashtra unnerved many political parties that used to govern. Aligned with sacred lineage, his passion for nation-building and Hindutva made him popular among people and the BJP, however, this antagonized Congress and their current allies. Questions are many- Was the Congress party, in its bid to maintain its hold on power, orchestrating a campaign t...
Read more

Dell Technologies Reimagines Work with New PCs, Monitors and Software Experiences

-
Image
     by Samiksha   ·         Work smarter than ever before with the industry’s most intelligent [i] , secure [ii]  and sustainable [iii]  business PCs ·          5G-capable PCs and Microsoft Teams certified displays unlock enhanced connectivity and collaboration ·          Dell elevates sustainability standards with first commercial  PCs to use bioplastics from tree waste ·         Built-in low blue light and security technology enhance and secure the customer experience Bangalore, India -January, 2021;   Dell Technologies (NYSE:DELL) unveiled new products and software that reimagine work so anyone can perform at their best. With a new portfolio of intelligent, collaborative and sustainable devices, Dell is transforming work experiences to give people greater flexibility to work from anywhere. “Peopl...
Read more

‘Dennkur’ The World’s First Curcumin Pastille For Oral Health Care Launched

-
Image
The World’s First Curcumin Pastille For Oral Health Care Launched In Mumbai   Mumbai, March 07:  For the first time in the field of dentistry, Curcumin – a concentrated extract of turmeric with its excellent therapeutic effects has made its way as a pastille for preventive oral health care. This first of its kind pastille christened ‘Dennkur’ was launched in Mumbai yesterday and will be available with dentists across the country. The product has been introduced by Denteks, leading experts in dental technology of which Dr. Nirupam K Doctor and Dr. Lalit K Chokhani launched the breakthrough product in the presence of several eminent doctors and researchers. The 100 per cent ayurvedic and sugar-free medicine is backed by clinical and social trials and has proved to be highly effective in preventive and therapeutic applications in a variety of oral diseases including bleeding gums, receding gums, gingivitis, and periodontitis, among others. “...
Read more