Gera Developments ReportsStrong Pre-Sale numbers of ‘Gera’s World of Joy,’ the latest ChildCentric®Homes Project in Pune

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by Samiksha 
·         Built on the idea of providing safety, convenience, fun and development to children, right at their doorstep, Gera’s ChildCentric® Homes steps into its 5th year of partnership with Padma Shri Shankar Mahadevan for professional music coaching. 
·         Gera’s World of Joy is the latest ChildCentric® Homes Project in Pune, has witnessed a sharp spike in demand from home buyers for premium, valuable, livable and child-friendly properties.
·          Following through Gera Developments’ mission of creating ChildCentric® Homes that mandate providing the best in class facilities for children including coaching through academies created by the best talent in their fields such as Shankar Mahadevan, Mahesh Bhupathi, Anil Kumble, Shiamak Davar and Dale Carnegie Institute, Gera's World of Joy has tied up with the Michael Phelps Swimming Academy, Badminton Gurukul by Pullela Gopichand, Bhaichung Bhutia Football School, The Academy of Gymnastics by Dipa Karmarkar
December, 2019, Pune: Pune-based real estate developer and award-winning creator of premium residential and commercial projects in Pune and Goa, Gera Developments, on December 20, 2019, Friday, held foundation laying ceremony of its newest ChildCentric® Homes project, Gera’s World of Joy Upper Kharadi. Padma Shri Shankar Mahadevan - Indian Singer and Composer, Mr. Kumar Gera – Chairman and Mr. Rohit Gera - Managing Director, Gera Developments, alongside other prominent dignitaries flagged off the first pour of concrete at the construction site. The real estate developer also cited strong pre-sales of Gera’s World of Joy, which the company has identified as a trendsetting project.
The foundation-laying was celebrated with a private concert by the Indian musical trio, Shankar-Ehsaan-Loy. “It gives me immense pleasure to work closely with Gera Developments for their ChildCentric® Homes projects. In the last five years of the Shankar Mahadevan Academy’s partnership with them, we have resonated with and witnessed their conscious effort towards developing and integrating facilities that support the growing needs of working parents vis-à-vis their child’s development,” said Shankar Mahadevan, while sharing his experience of being associated with Gera’s ChildCentric® Homes.
Despite the slowdown in the real estate sector, following the preview of the project, Gera Developments’ has sold 700 units in the last 2 months. Gera’s World of Joy features a range of apartments and amenities, some of which include 2 & 3 Bedroom Duplexes, 2 & 3 Bedroom Apartments, 2 & 3 Bedroom Row Houses and Studio Apartments. The first phase of the project contains 900+ apartments.  Gera’s World of Joy is spread over 20 acres and houses clubhouses with an area in excess of 40,000 square feet.  The club houses and open areas house the facilities such as the indoor climate controlled half Olympic length swimming pool, badminton courts, squash courts, gymnastics hall as well as the dance studio, art studio and gaming rooms.  The outdoor areas house the tennis courts and other outdoor facilities. With Gera’s World of Joy, Gera Developments has raised the bar for other potential development prospects that will unfold in the market.
 The homes are equipped with DEFT’s smart home devices with Google integrated voice-controlled home automation and comprise other stand-out leisure options like a rock-climbing wall, skating rink, and a mini theatre. Gera’s World of Joy will host a two-storey shopping plaza as a part of its retail offering for occupants to source their daily necessities.
This residential development project was launched with an intent to empower parents to provide best-in-class opportunities to their kids in the field of sports, cognitive development, music, arts, drama, and recreation by partnering with some of the most eminent personalities of India who are equipped to provide the best intellectual, physical, and vocational training within the premises of the housing project holistic family living, and child-centricity are the main pillars of its development philosophy, and are at the core of the project’s design.
While talking about the sales at Gera’s World of Joy, Managing Director, Mr Rohit Gera said, “The response in this market is testimony to the years of focus on product quality, customer delivery and our values.  These combined with a product offering that truly caters to the needs of today’s young aspirational Indian family have led to this very strong show of faith by customers in an otherwise lackluster market.” He also added, “through this project and our ChildCentric® Homes, we are ensuring that children get the best exposure, training, and opportunities to learn and pursue their talents under the guidance of the industry’s best experts, with whom, we have partnered to offer coaching.”
Pre-sales and investor interest in both Gera’s World of Joy and the ChildCentric®️ Homes concept makes it clear that Gera Developments is taking a leap towards a new phase, an era driven by customer-centricity, innovation and quality.  
About Gera’s ChildCentric® Homes
Gera’s ChildCentric® Homes have created a unique category in the real estate sector by providing its residents with not only a premium home and infrastructure but also facilities to ensure safety, convenience, fun and development for children in the form of a state-of-the-art clubhouse with celebrity-led academies. Amongst the many features provided at Gera’s ChildCentric® Homes are the tie-ups with world-class celebrity academies for professional coaching in the field of sports, arts and personality development making learning a fun-filled experience. Gera Developments has roped in India’s best to offer intellectual, physical and vocational coaching, right in the housing society premises. Shankar Mahadevan for music, Shiamak Davar for dance, Viswanathan Anand for chess, Mahesh Bhupathi for tennis, Anil Kumble for cricket, Lillette Dubey for Theatre are the celebrity led academies that are currently active on campus. The Dale Carnegie Institute along with other tie-ups for swimming and art form the impressive array of choices offered to the children. 
About Gera Developments: Gera Developments, one of the pioneers of the real estate business in Pune are recognized as the creators of premium residential and commercial projects in Pune, Goa & now Bangalore. Gera Developments’ pride themselves for providing long term enjoyment to their customers. Innovation has been a hallmark of the company and there are many 'firsts' that stand to Gera Developments’ credit. India’s first ChildCentric® Homes, 5-Year Warranty on Real Estate consisting of Preventive Maintenance & Repairs and providing Insurance of buildings was introduced by the company over 12 years ago for the first time in India and the same is now mandated by RERA. The company has now introduced the first 7-year warranty in Real Estate. The company is driven by quality, transparency and excellence. The projects are designed around the evolving needs of their customers. Some of the revolutionary and highly successful product lines have been ChildCentric® Homes, IntelliplexesTM, SkyVillasTM, The Imperium series amongst others.
The company’s philosophy is Let’s Outdo and yet again, they have created a breakthrough in innovation with launch of ChildCentric® Homes thereby creating a paradigm shift in the real estate for both, the developer as well as the home buyer. The company has established a new category of living spaces designed keeping the child of the home as well as the parent’s lifestyles in mind. Gera’s have set a new benchmark not only in real estate marketing and brand building but also setting new standards of service orientation in the realty sector.
The company has won several national and international awards for their concept-based landmark project ChildCentric® Homes recognizing it as a benchmark and a new category in the residential real estate industry. The company was recently felicitated as the “Real Estate Developer of the Year” by one of the most prominent media houses in the country. With its strong belief and brand promise GROW WITH GERA, Gera Developments ensures that there is a value add for all their key stakeholders.
Please visit www.gera.in for more information

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