INDIAN CRICKETER SMRITI MANDHANA UNVEILS ALL-NEW POWER FITNESS COLLECTION

-
The brand ambassador announced Power Fitness Challenge to promote active lifestyle
by Samiksha 
National,January 2020: Power, the sports and performance brand by Bata, along with Smriti Mandhana, BCCI’s Best Women's International Cricketer and the face of Power, launched their all new fitness collection for 2020. The launch was announced in Mumbai on Wednesday noon where Smriti spoke about her association with the brand and her efforts to motivate people to #FindYourPower with the new collection.
Power’s new fitness collection comes with a range of new styles in pop colors and is designed with features that enable people to pursue fitness with ease and comfort. The collection boasts of the Power foam technology which provides better shock absorption, higher rebound effect and better energy return. The unparalleled quality of the shoes that Power offers is courtesy to the parent brand – Bata. Power Move, the central highlight product of the collection has been built for running and gives a tireless running experience through 30% more rebound.
Power extends into the life of consumers by encouraging them to get fit, while getting rewarded for the same with its annual Power Fitness Challenge. The 2nd season of the challenge was announced by Power’s fitness ambassador, Smriti Mandhana who encouraged people to take part in it for a healthier lifestyle.  The 1st annual Power Walk Challenge saw a massive participation with over 6 thousand people taking part with the goals of adopting a healthy lifestyle.
Speaking about the launch of the new collection, Mr. Anand Narang, VP - Marketing, Bata India Ltd, said, “We are excited to launch Power’s new Fitness collection that comes with our flagship product Power Move offering Power foam technology for better shock absorption, higher rebound effect and better energy return along with Power Hitro and Aero offering great training & walking experience. We are also kick-starting the second season of our annual Power fitness challenge that motivates and rewards people by being fit and healthy with Power. Smriti Mandhana, our brand ambassador, is the perfect choice as she truly resonates with the brand ethos and is a symbol of strength and fitness.’’
Smriti Mandhana has been the face of Power since 2018 and has been on a quest to promote fitness as a lifestyle. Speaking on her association with the brand, she said, “As an athlete, it is critical to be comfortable in your feet and be quick to respond to every strike. I have tested the collection and found it to be the best match for my game. The collection has been exclusively designed for everyone who is looking for a partner for their fitness needs. Running, walking, training, whatever your fitness is, there is a Power for you. The shoes will keep you light on your feet, and the 3-layer outsole foam technology in Power Move gives you an added advantage in terms of bounce and agility.”
Smriti Mandhana shared her fitness hacks at the gathering after unveiling the collection along and urged people to take part in the upcoming Power fitness challenge. The challenge starts from 27th January and encourages people who buy Power footwear to get in shape to rewarded for future purchase. To participate in the challenge, people can visit the Bata store for more information.

Comments

Post a Comment

Popular posts from this blog

Are ‘Unseen Forces’ Really Driving Political Vendetta Against Darwin Platform Chief Ajay Harinath Singh?

-
Image
by samikha   Mumbai, May, 2024: The scion of Lord Shri Ram's lineage, Darwin Platform Group of Companies (DGPC) Founder and Chairman Ajay Harinath Singh has found himself targeted by unseen forces with vested interests. Retaliating to these ‘unseen forces’ the Darwin Platform Chief emphasized that life threats and malicious campaigns, resulting from political vendetta make him more determined to fight the battle and expose them.  The whispers of a conspiracy began years ago, fueled by jealousy and fear of his growing influence in the 2000s. Coming from a Royal family of Sultanpur (Uttar Pradesh), his popularity in the state and Maharashtra unnerved many political parties that used to govern. Aligned with sacred lineage, his passion for nation-building and Hindutva made him popular among people and the BJP, however, this antagonized Congress and their current allies. Questions are many- Was the Congress party, in its bid to maintain its hold on power, orchestrating a campaign t...
Read more

Dell Technologies Reimagines Work with New PCs, Monitors and Software Experiences

-
Image
     by Samiksha   ·         Work smarter than ever before with the industry’s most intelligent [i] , secure [ii]  and sustainable [iii]  business PCs ·          5G-capable PCs and Microsoft Teams certified displays unlock enhanced connectivity and collaboration ·          Dell elevates sustainability standards with first commercial  PCs to use bioplastics from tree waste ·         Built-in low blue light and security technology enhance and secure the customer experience Bangalore, India -January, 2021;   Dell Technologies (NYSE:DELL) unveiled new products and software that reimagine work so anyone can perform at their best. With a new portfolio of intelligent, collaborative and sustainable devices, Dell is transforming work experiences to give people greater flexibility to work from anywhere. “Peopl...
Read more

‘Dennkur’ The World’s First Curcumin Pastille For Oral Health Care Launched

-
Image
The World’s First Curcumin Pastille For Oral Health Care Launched In Mumbai   Mumbai, March 07:  For the first time in the field of dentistry, Curcumin – a concentrated extract of turmeric with its excellent therapeutic effects has made its way as a pastille for preventive oral health care. This first of its kind pastille christened ‘Dennkur’ was launched in Mumbai yesterday and will be available with dentists across the country. The product has been introduced by Denteks, leading experts in dental technology of which Dr. Nirupam K Doctor and Dr. Lalit K Chokhani launched the breakthrough product in the presence of several eminent doctors and researchers. The 100 per cent ayurvedic and sugar-free medicine is backed by clinical and social trials and has proved to be highly effective in preventive and therapeutic applications in a variety of oral diseases including bleeding gums, receding gums, gingivitis, and periodontitis, among others. “...
Read more