ZTE launches new Smartphone and Data card portfolio for its Indian customers
The new range offers differentiated customer experience and features for Indian handset users
ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, today launched six new smartphone and four new data card devices for its Indian customers. ZTE is the fourth largest mobile handset manufacturer globally, meeting global standards and delighting the customers with the innovative and feature rich portfolio ranging from entry level to high end smartphones.
Speaking on the launch Mr. Xu Dejun, CEO, ZTE India said, “ZTE is the leading global OEM supplier and has emerged as the trusted partner of choice for the Indian operators. Today ZTE enjoy a customer base of over 32 million Indian handset users and this widespread acceptance is a testimony to our differentiated and rich product portfolio, which is backed by a strong service and support network. India is a key growth market for us and with the foray in the open smartphone market we are sure to offer an enhanced mobility experience to our Indian customers, further strengthening the brand ZTE. Each smartphone device has been introduced keeping in mind the unique needs of the Indian customers. With the initial launch of six devices priced between Rs. 5,000 and Rs, 15,000, we will build further on our handset portfolio in the months to come. By the year end, we aim to have our pan India presence with the smartphones and data cards.”
“We are optimistic on our marketing and channel spends and looking at strengthening the brand from all fronts. Our distribution and sales structure is backed by a strong network of 214 service centers across the country. We are replicating the same pedigree of our global innovation leadership in the Indian market and aim to emerge as the third largest smartphone vendor in the country within three years. We see the strong existing customer base as a key growth propeller helping us build synergy and ink a success story in the Indian open smartphone market.” Mr. Dejun, added.
The company has signed a strategic partnership with Pune based Calyx Telecommunications for a sustained pan India presence with the new Smartphone portfolio and with Digilife for Data Cards.
Dr. Gaurav Somani, Executive Director, Calyx Telecommunications said, “We are an established player in the real estate, media & entertainment, solar power & hospitality sector. As we diversify our portfolio to distribution channel, we are delighted to partner and support ZTE with their PAN India expansion. We are cross pollinating ZTE’s product excellence with our strong distribution reach. Realizing that the service and after sales support is a key to sustaining and strengthening the brand and as a key differentiator, we have introduced “At your doorstep” service model in select cities. With this unique model we will offer the ZTE customers the flexibility of getting the handset service issues resolved at the convenience of their homes. We are sure that this cooperation will result in perfect synergy between two companies who share the same vision, mission and goal of empowering the Indian handset market.”
ZTE India Handsets Vice President, Mr. Yuan Kang, said that the company enjoys the leadership in the Indian datacard market, and today’s launch of the Swift series of 3G datacards is a step to broaden our datacard portfolio for the Indian customers.
Digilife Distribution and Marketing Services, and Senior VP HCL Infosystems Ltd., said “We are delighted to partner with ZTE to distribute their datacards across the Indian market through our extensive and robust distribution channel. This partnership will also strengthen our portfolio for providing the widest array of offerings in the Telecom, IT and organized trade and consumer electronic channels. We foresee a huge success through this association which will undoubtedly strengthen ZTE’s presence in this segment and we look forward to a healthy and long lasting association with ZTE.”
ZTE mobile handsets at a glance
ZTE is the No. 4 mobile handset manufacturer in the world according to global industry analyst IDC. ZTE produces a complete range of mobile devices including mobile phones, tablets, mobile broadband modems and hotspots, and family desktop integration terminals.
- ZTE has partnered with over 230 major carriers and distributors in more than 160 countries and regions around the world, and has strategic partnerships with 47 of the global top 50 carriers.
- In 2011, ZTE applied for more international patents than any other company in the world.
- ZTE is one of the handset vendor in India to receive the GMA (Google Mobile App) certification.
- ZTE has aggressively focused on the smartphone market in recent years and the ZTE Grand series, including the Grand S which debuted at CES 2013 and the Grand Memo which debuted at MWC 2013, highlights ZTE’s transformation into a high-end flagship smartphone producer and opens a new era for ZTE as a major global handset brand.
- ZTE has many industry first accolades to its name including ZTE Open, the world’s first smartphone to run on Mozilla’s Firefox OS open mobile ecosystem.
All the six smartphone models launched here on Friday – ZTE Grand X priced at 14,999, ZTE Blade G2 priced at Rs. 11,599, ZTE Blade C (Dual SIM – 3G) priced at Rs. 7,599, ZTE Blade L priced at Rs. 12599, ZTE Kis Flex (Dual SIM) priced at Rs. 5,799 and ZTE Blade E priced at Rs. 11,999, run on Google’s Android operating system. The smartphones comes with 512MB internal storage, and varying screen size, processor speeds, camera and other features to meet the unique needs of a broad customer base.
ZTE Grand X
The ZTE Grand X features a brilliant 5 inch HD display with other excellent features. The smartphone comes with a 1.2 GHz Quad Core processor, 512 MB RAM, 1 GB DDR SDRAM and 4 GB of internal memory. Along with this the device can be upgraded to 32 GB of memory with the use of memory cards. The 5 inch display of Grand X has a resolution of 5 + 0.3 Mega pixels dual Camera.
The company announced that it will soon introduce the premium range of smartphones in India for its elite customer segment. Many of the upcoming launches will be inspired by company’s rich global smartphone portfolio which ranges from affordable through high-end smartphones.
The Swift series of 3G datacards launched on Friday come in four variants comprising of Swift (7.2Mbps with Voice Call) priced at Rs. 1799, Swift Plus (14.4Mbps) priced at Rs. 1999, Swift WPlus (14.4Mbps with Wifi) priced at Rs. 2250 and Swift Speed (21.6Mbps with Voice Call) priced at Rs. 2499.
ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every telecommunications sector, including wireless, access & bearer, VAS, terminals and professional services. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while growing revenue. ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in several international bodies devoted to developing telecommunications industry standards. ZTE is committed to corporate social responsibility and is a member of the UN Global Compact. The company is China’s only listed telecom manufacturer that is publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn , www.ztedevice.in
About Calyx Group
Based in Pune, (Maharashtra State in India) Calyx Group has become a name to reckon with in real estate within a very short span of time. It has real estate projects happening in all major parts of the city. The company has started a separate entertainment division and would be producing good quality Marathi and Hindi films. First venture from this division, a Marathi film with a unique subject shall go on floor from next month. The Group has entered in telecom segment through a strategic partnership with ZTE, one of the leading manufacturers of mobile devices in the world. The Group is also planning to enter hospitality and power sector in near future.
About HCL Infosystems
HCL Infosystems Ltd. with revenue (LTM) of US$ 1.8 billion (Rs. 9,882 crores) is India’s Premier Technology Company and offers a wide spectrum of IT Services and Products ranging from Cloud to Learning Solutions. As a complete IT solutions provider the company offers comprehensive offerings in Enterprise Application Services, IT Infrastructure Managed Services, System Integration, Office Automation Products and Services, Distribution and Support Services. The company operates in both the Consumer and the Enterprise space – offering the latest mobility products and operating in verticals like BFSI, Telecom, and Healthcare respectively.
HCL Care, the support and service division of the company has one of the largest and most extensive service networks across the country and provides end to end support services for various IT, Telecom and Consumer Electronics products.HCL Infosystems has one of the largest distribution network of digital lifestyle global brands and an unparalleled robust service network in the country including Tier 2 and 3 cities. Digilife Distribution and Marketing Services (DDMS), a 100% subsidiary of HCL Infosystems focuses on multi brand distribution and offers value added distribution for its partners including strategic consulting services, last mile connect and support in marketing and promotions. HCL Learning a division of the company covers the entire spectrum of education and training requirements across schools, colleges, individuals and enterprises and offers rich learning solutions across these segments. HCL Infosystems MEA (Middle East and Africa), a fully owned subsidiary of HCL Infosystems is part of the emerging markets outreach of the company and focuses on expanding the business in the Middle East and African geographies and provides comprehensive IT solutions to customers across verticals in the region. The company also has robust operations in Singapore with its subsidiary HCL Insys Pte. Ltd. gaining traction in the region with its Enterprise solutions including a strong offering in Infrastructure Managed Services.
For more information please visit us at www.hclinfosystems.in
HCL is a $6.3 billion leading global technology and IT enterprise comprising two companies listed in India - HCL Technologies and HCL Infosystems. Founded in 1976, HCL is one of India's original IT garage start-ups. A pioneer of modern computing, HCL is a global transformational enterprise today. Its range of offerings includes product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. The HCL team consists of over 90,000 professionals of diverse nationalities, who operate from 31 countries including over 720 points of presence in India. HCL has partnerships with several leading global 1000 firms, including leading IT and technology firms.
For more information, please visit www.hcl.com