Lucent Industries Ltd. Board to Consider Merger with Mobavenue Media
Lucent Industries Limited (BSE: 539682) has announced that its Board of Directors will meet on Monday, 24th February 2025, to consider the proposed Scheme of Amalgamation with Mobavenue Media Private Limited. This proposal outlines a potential vertical expansion for Lucent Industries in the MadTech (MarTech + AdTech) sector. Mobavenue Media, founded in 2017, is an AI-powered programmatic and digital growth marketing technology company. It offers solutions through platforms—PrsmX, SurgeX DSP, and ResurgeX—covering the full consumer journey, from awareness to retention. Mobavenue has shown strong performance, with revenue rising from Rs. 35.5 crore in FY22 to Rs. 98.3 crore in FY24. The company has received over 40 industry awards, including 'MarTech Agency of the Year' and a spot on 'Forbes Asia 30 under 30.' Lucent Industries aims to explore synergies with Mobavenue’s technology-driven approach to digital marketing across sectors like gaming, fintech, e-commerce, ...