Jockey Redefines Youthful Athleisure Wear through the Launch of ‘JKY GrooveTM’ Collection

by Samiksha

Building on the expansion of its lifestyle portfolio, the collection targets the Gen Z cohort seeking a blend of style and functionality

National,June 2025: Jockey, the brand known for innerwear, sleepwear, and athleisure, today announced the launch of its latest JKY GrooveTM  collection, a style-forward athleisure range for young adults aged 18 to 24. Available exclusively in 52 Jockey exclusive stores across India and company’s website – www.jockey.inGroove is designed to appeal to the tastes of a fashion-forward, comfort-seeking, and socially active audience, bringing a youthful energy to Jockey’s offerings.

The JKY GrooveTM collection captures the vibrant spirit of Gen Z with trend-driven designs that prioritize both style and ease. Infused with Jockey’s signature comfort, Groove offers a fresh take on athleisure, empowering young adults to express their unique identity with confidence.

At Jockey, we aim to keep up with the pace of today’s fast-paced lifestyles of our customers while retaining our core values of bringing in a blend of comfort and quality, the core features that we are known for. Our new line features a stylish, range of athleisure that connects with the Gen Z audience in a manner that feels authentic and relevant,” said Nihal RajanChief Marketing OfficerJockey India. “The Groove collection redefines athleisure by delivering pieces that are not only designed for comfort but also to make a statement. This new line delivers an effortless, groovy vibe that aligns perfectly with Gen Z’s rhythm and sense of identity. Featuring oversized fits and youthful cuts, the collection offers a versatile range of wardrobe staples including t-shirts, hoodies, multi-utility cargos, crop tops, and tank tops, elevating everyday wear with a trend-forward aesthetic. Thoughtfully designed for both form and function, each piece combines contemporary silhouettes with on-trend details that inspire freedom of movement and creative expression”.

Since its inception, Jockey’s trajectory has steadily evolved from an innerwear brand to becoming a household name as a leading lifestyle brand. With an ever-evolving range of everyday essentials and athleisure among others, the brand continues to align itself towards modern tastes and preferences that reflect both changing fashion sensibilities and a commitment to comfort-led design. 

Below are the YouTube links of the campaign:

·         https://youtu.be/XmKkrPTu-F8?si=VYrPzAKsKvLYB6Fo

·         https://youtu.be/U2JOXlY2FPg?si=TtcHv0qiXN0wFmv_

·         https://youtu.be/RA50cTMq8E8?si=H3dK-DoBNO-QEth-

About Page Industries Limited : Page Industries is the exclusive licensee of JOCKEY International Inc. (USA) for manufacture, distribution and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan and UAE. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India. 

Jockey is the company’s flagship brand and a market leader in the premium innerwear and leisure wear category. The brand is distributed in 2,730+ cities & towns and available in 108,297+ Multi Brand Outlets, 1,382+ Exclusive Brand Outlets (EBO) with extensive presence in 1,670+ Large Format Stores, as also online. Speedo brand is available in 700+ stores, 32+ EBOs spread across 90+ cities, as also online. 

For further information, please visit www.jockey.in

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