RED FM is set to catch the pulse of Indian youth with the launch of ‘Indie Hain Hum’

by Samiksha

National: 93.5 RED FM, one of the largest and most awarded private radio networks, today launched a new show, ‘Indie Hain Hum’. It is a part of RED Indies, a  platform to promote and support independent artists and grow the independent music scenario in India. The show was launched by Darshan Raval along with the RED FM team in presence who’s who of the music industryat Hard Rock Café in Mumbai today.

Encapsulating the vibe of the youth and their ever growing affinity for differentiated music which now  Indian independent music in India has to offer. RED FM brings a special weekend show-‘Indie Hain Hum’, which will be hosted by Darshan Raval and promises to bring forth the immense potential of the rapidly growing Indian independent music industry. Every episode will highlight an Indie music artist, who has grown to popularity from the roots and made it to the hearts of the Indian youth. The show will also give new musicians a platform to showcase their talent to the audiences.

Commenting on the launch of the show, Nisha Narayanan, COO & Director, RED FM and Magic FM, said, “RED Indies is a completely language and platform agnostic channel and is dedicated to discover new music with a combination of artists from PAN India. RED FM’s vision has always been to play some great music for listeners, irrespective of its genre. It’s a humble effort by RED FM to blur the differentiation between independent and Bollywood music. We are confident that ‘Indie Hain Hum’, our firdt show under RED Indies will mark the transformation of the radio and music industry to help grow the community of Indie artists.”

Speaking about the show, popular singer, Darshan Raval said, “Music is something that brings people together, it has no boundaries and can be heard in any language. I am delighted that RED FM has started an initiative- Red Indies to support Independent artists like me. ‘Indie Hain Hum’ show will serve as a pivot where Independent artists will come together from all over the country to capture the essence of the evolving music scene in India. Being a host of ‘Indie Hain Hum’, I am truly looking forward to witnessing some new and engaging talent for the discerning music loving audiences.”

In recent years, Indie music has gained momentum in the country. ‘Indie Hain Hum’ will play a significant role in bringing out the hidden talent in India as Independent music and artists significantly contribute to the music industry as well. RED FM will help bridge the gap and empower artists from regional states and push their talent and brilliance to an extensive audience as well.

About 93.5 RED FM: We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 427 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.