RED Indies- RED FM’s initiative to promote Independent Music on World Music Day

by Samiksha

National, 2019: 93.5 RED FM, one of the largest and most awarded private radio networks, today launched ‘RED Indies’ to promote Independent Artists and grow independent music scene in India. Launching on World Music Day, RED Indies will serve as a platform to engage and bring out the independent music talent in the country. As part of the launch, RED FM unveiled the logo of RED Indies in presence of multiple independent artists.

Over the years, Indie music has gained significant popularity in India with new talent emerging from all corners. With RED FM present in 69 cities, it sees potential of discovering new talent, supporting them and gives them an established language agnostic platform that will help bring out their music in front of the audience it deserves.

Commenting on the launch, Nisha Narayanan, COO & Director, RED FM and Magic FM, said, “In the era of evolving music, independent artists are changing the scenarios by bringing out the versatility. They create music that is powerful, unique and reaches an equally diverse audience. However, there are many talented artist who miss out on showcasing their potential for different reasons. Recognizing this gap, RED FM has launched ‘RED Indies’ to give opportunities and platforms to these artists to showcase their talent and get the audience they deserve. We are confident that this will provide a fillip to many upcoming artists who are just waiting to be discovered. RED Indies has planned a number of initiatives to grow this tribe of independent artists, the details of which will be announced in due course.”

Over the last decade, the rise of digital media has empowered independent artists from regional states across India to showcase their talent and reach out to a wider set of audiences. With Independent regional music being the next big thing, RED Indies will play an important part to bring out the hidden talent in India. Independent labels provide variety and repertoire to the music industry. As a mass medium, radio can be an enabling platform to showcase the talent by promoting them on the medium.

About 93.5 RED FM:We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 380 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.