3M unveils new Customer Innovation Centre (CIC) in Mumbai
Designed to evoke a dialogue through storytelling and hands-on contact with technologies.
by Samiksha
Mumbai, June, 2019: Strengthening its innovation footprint in India, 3M, a diversified global science and innovations company, unveiled their third Customer Innovation Centre (CIC) in Andheri, Mumbai. The opening of the innovation center reflects the company’s global vision to improve every life. With an in-depth understanding of organizations, customers and global trends, this CIC is a testimony of 3M’s commitment to innovation for India.
The approach to this center builds on 3M’s global model of providing memorable experiences by showcasing 3M technologies and solutions to spark curiosity and advance dialogue. It will serve as a hub to bring together customers, partners and policymakers to foster collaboration and co-creation, thereby delivering value. It also customizes the experience for each customer, exploring solutions that are directly tailored to the individual’s needs.
Kris Sridhar, Executive Director, R&D, 3M India commented, “3M’s CIC is a place where one can gain fascinating insights, and also experience how we inspire solutions by connecting people and technology. It is here where 3M’s unique culture comes to life. To launch our CIC in the city of Mumbai is a matter of immense pride for us”
Design is a prominent feature of the CIC, bringing in a refreshing storytelling format that enables visitors to see how science powers 3M innovations. As an aesthetic addition, the CIC in Andheri has a feature wall in the main lobby, of the iconic Mumbai Sea Link, made from 3M reflective material.
Other features include several interactive touchpoints facilitated through digital technologies to enhance visitor experience. Local application stories show 3M science in action in India, touching on several key trends. They show how 3M solutions can help address current and future challenges across sectors like transportation, manufacturing, construction, energy, healthcare, consumer and safety. 3M’s latest innovations and connecting technologies are brought to life through digital content, product and technology demos, environmental graphics and user experience.
About 3M:At 3M, we apply science in collaborative ways to improve lives daily. With $33 billion in sales, our 93,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNews.
3M in India: 3M was established in India in 1988 and has completed 30 years of operations. 3M’s headquarters in India is based in Bengaluru with branch offices at Mumbai, Gurgaon, Pune, Kolkata, Hyderabad and Chennai. 3M leverages its global innovation expertise to develop homegrown solutions that address the unique needs of diverse customers in Indian markets. 3M’s Innovation Centers at Bengaluru and Gurgaon help boost innovation in India for India and its manufacturing footprint is spread across Bengaluru, Pune and Ahmedabad. Today 3M science is improving the lives of millions of Indians - from products that improve manufacturing efficiency and healthcare delivery to safety solutions that enhance road visibility and worker safety and everyday home cleaning solutions. 3M Design Center at the Innovation Center in Bengaluru is one of five 3M Design Centers in the world where 3M takes a proactive route in developing meaningful brand experiences through design.
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