Bombay Dyeing Plans to Expand its Franchise Network
Bombay Dyeing & MFG. Co. Ltd is partnering with Aditya
Birla Group - LIVA fabrics whereby its bed sheets and linen are now produced
from 100% eco-friendly LIVA fabrics which is 100% biodegradable, skin friendly;
combined with a lustrous look and offers unmatched softness. The natural origin
of these fibres makes Liva fabrics, a non – pollutant and a 100% environment
friendly product. Bombay Dyeing truly believes in ‘going green’ and acting on
this cause.
Recently the company has entered into a strategic
partnership with Tangerine, and are also introducing a special range of
Tangerine products in the home segment with Tangerine TOB (Top of the Bed) and
premium bed sheet collection Tangerine range is crafted, designed and delivered
with a touch of Bombay Dyeing’s unmistakable stamp of quality.
The inclusion of a holistic global approach towards designs
in the home textiles category, adds an incredible edge of class to our
collections. This comprehensiveness of international global designs is
recognized incessantly from our consumers and partners, all over the world. New
international design collection features the work of designers from various
countries which is receiving excellent response in the market.
The company has also introduced Café Mural, a collection of
designs especially, meant for Gen Z that features illustrative designs of
architectural landscape captured in graphic design.
Bombay Dyeing & MFG. Co. Ltd. is now expanding its
network of franchises in India with 100 Bombay Dyeing franchises in top 20
Indian cities; the company aims at catering to a much wider audience to help
them taste luxury in style.
Unsurpassed flair and a spree of producing exceptional home
textile collection, gains a further momentum with all these aspects. The
company believes that a leader does not rest on his laurels should always be at
the vanguard to set a benchmark in re-defining home fashion.
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